4 CPD hours 4 modules · 3–4 hours video Certificate
Anti-Greenwashing for Leaders
Protect the brand: claims governance, substantiation, regulatory enforcement and crisis response.
About this programme
Greenwashing is now an enforcement priority with real penalties. This programme covers the global regulatory landscape (EU Green Claims, UK CMA/Green Claims Code, SEC, ASIC), building a claims governance framework, substantiation standards, and crisis response when allegations land.
What you will be able to do
- Map the global anti-greenwashing regulatory landscape.
- Design a claims governance and substantiation framework.
- Stress-test marketing, product and disclosure claims.
- Lead an effective response to greenwashing allegations.
Programme outline
- 01The greenwashing enforcement wave
- 02Claims governance frameworks
- 03Substantiation standards and evidence
- 04High-risk claims: net zero, offsets, 'sustainable' products
- 05Crisis response and remediation
What you receive
- Slide deck
- Claims risk assessment tool
- Substantiation checklist
- Crisis playbook
- Quiz & certificate